News

Modernism, Consumerism, and the Ego

The Great Human Obsolescence.

Reputation promised brands safety and longevity. Instead it built a prison of mimicry, fear, and creative paralysis. This is the story of how marketing lost its soul — and how it finds it again.

The End of Exclusivity and How to Build Authenticity.

Is consuming about, needs, happiness, pleasure or desire?

Beyond price and status.

What make art, art? What is the difference between Art and Design? and what does Content means?

The concept of minimalism in the West was born during modernism, and it is to eliminate all unnecessary elements and achieve simplicity, "less is more".

The Power Of Being Ahead

What value is? and how is it connected to status?

Culture, this words come in different format and various meaning even if it is often used to describe the shared values of a group.

How colours shape our world.

What copywriting is and how it works.

the era where brands and religions became one.

Fabien Baron, the discreet creative who shaped the major brands and magazines.

The origin of contemporary art and philosophy.

The inventor of public relations. The father of modern marketing.

Why Maximalism was an aesthetic standard.