Brands & Religions
In an era where shopping has become a ritual, people have adopted a worshipping attitude and religious beliefs toward brands.
A brand name, logo (symbol), and character should be an endless reference point for why it exists. Because the human being has always been drawn to symbols that define his identity and morals that guide his journey. That is how and why religions have always been part of our lives: by using symbols, morals and stories that we live by.
In the consumerist era, marketing has become a powerful story maker that infiltrates people’s thoughts, minds, and experiences, and people are no longer aware of it and have become to the point where they market and advertising themselves throughout daily life and social media.
What is it about these companies' communication that makes people act in such a cultic manner toward them?
Foremost, we need to understand the basics of branding.
Brand’s visual identity:
Logo — A logo is the anchor of your brand.
Graphics & Imagery — Can include icons, animations, illustrations…
Typography — The style and shape of the text.
Colour palette — Use a colour scheme to make your brand identifiable.
Brand’s personality:
Audience — The type of clients and customers.
Purpose — As Simon Sinek said, “People don’t buy what you do; they buy why you do it.”
Values — What you stand for.
Personal trait — A brand needs a personality, character and attributes, as well as morals to stand for.
In other words:
Logos, graphics, imagery, and typography are symbols that represent ideas, qualities, or movements.
Purpose values and personal traits are morals that have the standards of good or bad behaviour, fairness, honesty, etc.